The subject module course will provide students with basic insights into different forms of communication, in relation to relevant participants, contexts, and processes. Emphasis will be placed on introducing theories and methodologies in relation to target group analysis and reception analysis and on the processing and analysis of empirical material in connection with communication and information processes and the production of communication materials.

Knowledge:
Fundamental knowledge and overview of various perspectives on communication planning and the theoretical assumptions underlying the concepts, theory and methodology of communications studies.
Knowledge of theoretical and methodological approaches to target audience analysis and reception analysis, including knowledge of various forms of communication and their relevance to participants, contexts and processes.
Knowledge of and critical reflection on ethical issues relating to planned communication.

Skills:
Skills in selecting and integrating various theoretical and methodological approaches to target audience analysis and reception analysis, and in relation to relevant participants, contexts and processes.
Skills in processing and analysing empirical materials relating to communication and information processes.
Skills in theorising on and assessing various methodological approaches in relation to selected issues of communications studies.

Competencies:
Competency to take independent responsibility for one’s own academic development and specialisation within the field of communication, with a focus on relevant participants, contexts and processes.