The subject module course will provide students with basic insights into different forms of communication, in relation to relevant participants, contexts, and processes. Emphasis will be placed on introducing theories and methodologies in relation to target group analysis and reception analysis and on the processing and analysis of empirical material in connection with communication and information processes and the production of communication materials.
Knowledge:
Fundamental knowledge and overview of various perspectives on communication planning and the theoretical assumptions underlying the concepts, theory and methodology of communications studies.
Knowledge of theoretical and methodological approaches to target audience analysis and reception analysis, including knowledge of various forms of communication and their relevance to participants, contexts and processes.
Knowledge of and critical reflection on ethical issues relating to planned communication.
Skills:
Skills in selecting and integrating various theoretical and methodological approaches to target audience analysis and reception analysis, and in relation to relevant participants, contexts and processes.
Skills in processing and analysing empirical materials relating to communication and information processes.
Skills in theorising on and assessing various methodological approaches in relation to selected issues of communications studies.
Competencies:
Competency to take independent responsibility for one’s own academic development and specialisation within the field of communication, with a focus on relevant participants, contexts and processes.
Period
– 20.03.2023 – 30.03.2023, written exam 12.04.2023 – 19.04.2023
Format: On-site
Language: English
Student Level: Bachelor
Number of ECTS: 5
Number of Students: 2
Prerequisites and registration procedures (i.e. language, fee, registration dates)
Recommended level of English:
IELTS: 6.5 or
TOEFL paper-based: 560 or
TOEFL computer-based: 225 or
TOEFL internet-based: 83 or
Cambridge Certificate of Proficiency in English (CPE): passed or
Certificate of Advanced English (CAE): B2
Duration: 15 days
Application Deadline: 15/01/2023
In order to apply, please contact your local coordinator at https://erua-eui.eu/erua-contacts/
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Marcia Tiburi – TERRADORADA (paintings exhibition) – Auditorium MR002
Deavan Michelle La Tray – Chroma Depth (paintings exhibition) – Hall Auditorium MR002
Eva Dimitrova – Beauty without filters (photgraphy exhibition) – Hall Auditorium MR002
Michail Bakas – Equality in Life, Society and Education Human stories. Another road to the European Dream (photography exhibition) – University Entrance Hall
Indira Sofia Molina Caliz – Au sud du sud (dance performance) – Hall Auditorium MR002 – Closing session, cocktail time.
All performances will be available on November 8 except for the dance performance which will be held just before the cocktail.