Sustainability Marketing
Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The […]
Digital Humanities: an introduction to methods
This practice-oriented seminar introduces a variety of methods from the growing field of Digital Humanities. The focus is placed on the reflective application of digital methods, from data acquisition to analysis, visualisation and communication of research. • When does it make sense to collect data, and when is it appropriate to use archives and publicly […]
Managing Diversity: Challenges of working in multicultural teams
“We need diversity of thought in the world to face the new challenges.” —Berners-Lee, inventor of the Worldwide Web, 2012 In a globalized world, working in an international environment with international teams is nothing unusual. Therefore, managing diversity and learning how to work in multicultural teams are two important/compulsory aspects in order to be successful […]