Sustainability Marketing

Discipline: Transferable Skills

Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The systematic, step-by-step approach of sustainability marketing involves: an analysis of socio-ecological priorities to complement conventional consumer and market research; an integration of ethical values into marketing strategy; the development of sustainability marketing strategies; a new consumer-oriented sustainability marketing mix of the ‘4 Cs’ (Customer Solutions, Communications, Customer Cost, Convenience) to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis how innovation and marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. The course is ideally suited to both students and practitioners at many different levels and disciplines, including marketing, innovation, CSR, sustainability and environmental management.


– Self-paced, exam to take place on Wednesday, 14.06.2023, 10-11:30 a.m., and Tuesday, 25.07.2023, 10-11:30 a.m.

Format: Online (asynchronous E-Learning) 

Language: English

Student Level: Any

Number of ECTS: 3

Number of Students: 1

Prerequisites and registration procedures (i.e. language, fee, registration dates)

No prerequisites




Duration, Application Deadline and How to apply

Ready to Get Involved? Apply below.

E-mail to

If places are still available, applications may be accepted up until a few days before the 14.06.23.

Marcia Tiburi – TERRADORADA (paintings exhibition) – Auditorium MR002

Deavan Michelle La Tray – Chroma Depth (paintings exhibition) – Hall Auditorium MR002

Eva Dimitrova – Beauty without filters (photgraphy exhibition) – Hall Auditorium MR002

Michail Bakas – Equality in Life, Society and Education Human stories. Another road to the European Dream (photography exhibition) – University Entrance Hall

Indira Sofia Molina Caliz – Au sud du sud (dance performance) – Hall Auditorium MR002 – Closing session, cocktail time.

All performances will be available on November 8 except for the dance performance which will be held just before the cocktail.