Discipline: Transferable Skills
Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The systematic, step-by-step approach of sustainability marketing involves: an analysis of socio-ecological priorities to complement conventional consumer and market research; an integration of ethical values into marketing strategy; the development of sustainability marketing strategies; a new consumer-oriented sustainability marketing mix of the ‘4 Cs’ (Customer Solutions, Communications, Customer Cost, Convenience) to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis how innovation and marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. The course is ideally suited to both students and practitioners at many different levels and disciplines, including marketing, innovation, CSR, sustainability and environmental management.
Period
– Self-paced, exam to take place on Wednesday, 14.06.2023, 10-11:30 a.m., and Tuesday, 25.07.2023, 10-11:30 a.m.
Format: Online (asynchronous E-Learning)
Language: English
Student Level: Any
Number of ECTS: 3
Number of Students: 1
Prerequisites and registration procedures (i.e. language, fee, registration dates)
No prerequisites
Ready to Get Involved? Apply below.
E-mail to erua@uni-konstanz.de
If places are still available, applications may be accepted up until a few days before the 14.06.23.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Marcia Tiburi – TERRADORADA (paintings exhibition) – Auditorium MR002
Deavan Michelle La Tray – Chroma Depth (paintings exhibition) – Hall Auditorium MR002
Eva Dimitrova – Beauty without filters (photgraphy exhibition) – Hall Auditorium MR002
Michail Bakas – Equality in Life, Society and Education Human stories. Another road to the European Dream (photography exhibition) – University Entrance Hall
Indira Sofia Molina Caliz – Au sud du sud (dance performance) – Hall Auditorium MR002 – Closing session, cocktail time.
All performances will be available on November 8 except for the dance performance which will be held just before the cocktail.